The Neuroscience of Values & Emotions

Practical Applications in Coaching

Is your coaching practice elite and breaking new ground?

  • Do you want to extend your skills and expand your practice?
  • Do you want work confidently with executives and entrepreneurs?
  • Are you looking to enroll more clients?
  • Do you want practical coaching models that will get you better results?

Update your practice with front line, scientifically sound coaching methods that fast track your clients’ successes


Here’s the next step…
Neuroscience studies the biology of the mind – the brain.
The brain is behind everything we do, every thought and feeling we have, and every decision we make.

Then you need to be knowledgeable about what is behind every word your client says and every action your client makes.

Coaches who don’t, risk losing their credibility in the market.
Neuroscience is advancing quickly and it’s disrupting many standard psychological models. 
Coaching is based on psychological models.


Without understanding neuroscience, a coach risks applying outdated models.

Neuroscience has added a huge amount to our understanding of the brain and how it works. It provides your practice with:
  • New perspectives
  • New tools
  • And new ideas

But not any old neuroscience. You and I know that as a coach you need neuroscience with two critical qualities:

  • It must be grounded in the latest research (No more talk of ‘happy hormones’ or ‘left brained’ or ‘right brained’ people.)
  • It must be of practical use (Knowing the Latin names for the parts of the brain does not help a client.)

You will be able to guide your clients more effectively in making better decisions, which will get them better results.

You can’t afford not to learn all you can about this fascinating area.

Now there is a program that is precisely what you need…

Coaching the Brain

The Neuroscience of Values & Emotion

Practical Applications of Neuroscience to Coaching

The premier distance learning program.
Learn and master this fascinating area without leaving your home.

This course is based on the book that was published by Routledge in earlier this year in 2019 by best selling authors Joseph O’Connor and Andrea Lages.

They have gone through all the research and done all the spade work (so you do not have to), to give you exactly the material you need – no more, no less.

And it is immediately PRACTICAL.

Joseph O'Connor
“Joseph and Andrea pursue brain-based leadership coaching with flair and precision. I highly recommend their book.”

What you will get from the training

The Neuroscience of Values & Emotions


Coaching is based on clarifying goals, uncovering values and dealing with limiting beliefs

The course is entirely distance learning through webinars. The webinars are taken by Joseph O’Connor, creator of the course. You can do it in your own time without leaving your house.

In The Neuroscience of Values and Emotions we will cover:

  • Decisions are made emotionally – so you will be able to guide your clients more effectively in making better decisions, which will get them better results.
  • Emotions power values - your clients will become more connected with their values. They will be more motivated and work more effectively on their projects.
  • You will become more emotionally intelligent – more able to detect in congruence in your clients and be able to help them understand and work through it.
  • You will know how stress is produced and be able to help both your self and your clients deal with it in the most effective way. This leads to better health and balance.
  • Emotions are the basis of intuition - you will be more intuitive – surprise your clients more with the power and relevance of your questions.

You will build your reputation as a coach who is at the cutting edge of coaching, no longer dealing in models that are not backed by research.

Already taken by participants from 14 countries.

Is this course right for me?

If you are a coach or professional who works with clients on changing their thinking, then this course is not just right, but essential.

Do I need any preparation or prior knowledge?

No. You can take this course as a stand alone module, you will get all the knowledge and background you need in the course.

Do I need to do the other coaching the brain courses first?

No. There are three coaching the brain courses and they can be done as standalone courses, or in any order.

What else will I get in this course?

Joseph O’Connor, author of Coaching the Brain, will be personally giving this course. 

There will be seven live webinars spread over the course of about two months. After each webinar there will be a dedicated time for live questions and comments about the course with Joseph. 
The webinars are recorded and will be available if you are not able to attend. 
There will be suggested action steps as homework every week to reinforce the learning. 
There is a fifty-page manual that accompanies the course. 

What others are saying about the course:

“For me this training has been an eye opening experience. It has clearly exceeded my expectations. I wanted to improve my coaching skills but in reality this course has motivated me to see my full life in a different way.”

Mariela Nuñez Ugalde
Coaching and marketing executive

“Joseph’s way of explaining is outstanding. I feel I’m part of a new wave in the world, where people will learn to collaborate better with their brains.”

Mirja Bang Hansen

“What I bring with me from the course is that I have broadened my thinking in my role as a coach and to be able to go even deeper into the coach issues.”

Eva Lisa Persson


The course will be offered by Joseph O’Connor, bestselling author and co-founder of the International Coaching Community. He will direct the course. 

Normal price £797
Early bird price £697

The find out in detail what the course covers download this PDF 


The Neuroscience of Emotions and Values begins on Wednesday 20th May. There will be 7 consecutive weeks of webinars on every Wednesday from the 20th May until the 30th June, when the course finishes. There will be a final follow up Q&A session in July.

You do not have to be a professional coach. The knowledge and skills that the course covers will be useful in any field where you are helping and guiding people – all types of coaching, management, and training. You should be familiar with basic coaching skills. When you apply, tell us about your coaching experience and training and we will let you know you if this course is right for you.

No. A basic owner’s knowledge of the brain is fine. You do not need specialized scientific knowledge or the Latin names of brain structures. The course will cover all you need to know about how the brain works.

It doesn’t live up to the deceptive and inflated claims made by some people. The problem is in the claims, not in the science. Neuroscience has much to offer, you’ll be surprised.

Absolutely. Yet they hang together and depend on each other like candle and flame. We pay attention to the flame, we are fascinated by the beautiful, luminous glow, but that flame cannot exist without the wax to support it. If you wanted to make the flame, bigger, brighter, stronger, you would have to study the wax too.

Your clients think, feel react, speak and understand through their brain. To fully understand their ideas, feelings and decisions, we need to know how they are made at a deep level. How can neuroscience not be helpful with your clients?

You will receive the Lambent Neuroscience Coaching Certificate. The course is accredited by Lambent UK, a company with two European Quality Awards for its training, and the creator of the International Coaching Certification. The course is also accredited by the Neuroscience Coaching Centre. When you do the full course of coaching the brain (the three modules – values, goals and beliefs) you earn an International Coaching community Certificate in Neuroscience coaching. 

The training takes approximately three months. If you complete the work, you can be certified in less than four months. You can take longer if you wish. You are free to set the pace yourself. There is no pressure to finish the courses or in a set time. That’s the beauty of distance learning.

Be a more skillful, knowledgeable coach! And…you will be at the leading edge of coaching. You can expand your reach of clients. If an executive has a choice of a coach and a coach who knows neuroscience, everything being equal, which one will they choose? The one with the extra skill and knowledge in the latest developments wins the client.

Yes! Not only can you do that, but you will do it while you do the course!

If we haven’t been able to answer a specific question you have then please contact me at joseph@coachingthebrain.com

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