Join my Premier International Distance Learning Training for Neuroscience Coaching!

Are you a coach who is looking to learn the latest most effective coaching methods?

The Neuroscience of Goals

Practical Applications for Coaching

Do you want...

Get Your Coaching Practice Elite and Breaking New Ground
Update your practice with leading edge scientifically sound coaching methods that fast track your clients to success.

The course will take you from informational through inspirational to be a transformational coach.

Neuroscience studies the biology of the mind - the brain

The brain is behind everything we do, every thought and feeling we have, and every decision we make.

Decision making is a key area in business, life and executive coaching

You will be able to guide your clients more effectively in making better decisions, which will get them better results – which will get you their thanks and their future business.

You need to know about this fascinating area.

Understanding how your brain actually works (avoiding the myths and the hype) helps you and your client think better, feel more fully, make better decisions and act with wisdom.

Coaching is based on psychological models.

Neuroscience is becoming more dominant and disrupting many standard psychological models.
The new models you use need to be research based.



But not any old neuroscience will do.

It must be credible– no more talk of ‘happy hormones’ or ‘left brained and ‘right brained people.
It must be practical – Knowing the Latin names of the brain parts doesn’t help your client.

We understand better how the brain works and our understanding is still growing.

This understanding will give your practice:

You want to not just stay relevant but stand out and get great results as a coach – you need to understand what is behind every word your client says and every action your client takes.

Coaching the Brain

The Neuroscience of Goals

Practical Applications of Neuroscience to Coaching

The premier distance learning program.
Learn and master this fascinating area without leaving your home.

The training is based on the book by bestselling authors Joseph O’Connor and Andrea Lages, published in 2019 by Routledge.

They have gone through all the research and done all the spade work (so you don’t have to) to give you exactly the material you need – no more, no less.

And it is immediately PRACTICAL.

Joseph O'Connor

The course is entirely distance learning, given by Joseph O’Connor, the creator of the course. 
You can do it in your own time, at your own pace, in your own place.

“Joseph and Andrea pursue brain-based leadership coaching with flair and precision. I highly recommend their book.”

You will be able to guide your clients more effectively in making better decisions, which will get them better results.

You can’t afford not to learn all you can about this fascinating area.

Now there is a program that is precisely what you need…

The Neuroscience of Goals



Explore this fundamental coaching question.
And we will dig deeper to HOW we want.

Joseph O’Connor, Author of ‘Coaching the Brain’ will be personally giving this course.

You will be able to:

There are seven webinars:

Guided tour of the brain Neuroplasticity

– How the brain changes itself
– Habits – forming and reforming habits in a brain-friendly way

The three superpowers of our prefrontal cortex and how to use them

The Neuroscience of Creativity

The Neuroscience of Curiosity

“Should I stay or should I go?”

Confirmation bias and other cognitive traps to avoid

How to form and structure questions

The hedonistic treadmill and how to jump off it

There will also be a demonstration of neuroscience coaching.

For a fuller description – download the schedule here.

Build your reputation as an evidence-based coach – no longer dealing with models not backed by research.

Already taken by over 150 participants from 14 countries.

Starts February 10th 2021.

Is this course right for me?

If you are a coach or professional who works with clients on changing their thinking, then this course is not just right, but essential.

Do I need any preparation or prior knowledge?

No. You can take this course as a stand alone module, you will get all the knowledge and background you need in the course.

Do I need to do the other coaching the brain courses first?

No. There are three coaching the brain courses and they can be done as standalone courses, or in any order.

What else will I get in this course?

Joseph O’Connor, author of Coaching the Brain, will be personally giving this course. 

There will be seven live webinars spread over the course of about two months. After each webinar there will be a dedicated time for live questions and comments about the course with Joseph. 
The webinars are recorded and will be available if you are not able to attend. 
There will be suggested action steps as homework every week to reinforce the learning. 

There is a hundred-page manual that accompanies the course. 

What others are saying about the course:

“For me this training has been an eye opening experience. It has clearly exceeded my expectations. I wanted to improve my coaching skills but in reality this course has motivated me to see my full life in a different way.”

Mariela Nuñez Ugalde
Coaching and marketing executive

“Joseph’s way of explaining is outstanding. I feel I’m part of a new wave in the world, where people will learn to collaborate better with their brains.”

Mirja Bang Hansen

“What I bring with me from the course is that I have broadened my thinking in my role as a coach and to be able to go even deeper into the coach issues.”

Eva Lisa Persson

This will be the last time that Joseph will be giving this training live.

After this it will be available only in pre recorded lessons.

We are offering the course with £100 early bird discount

Normal price £697
Early bird price £597

The find out in detail what the course covers download this PDF 

You would spend double or treble this for trainings that cover the ground we cover here. 

Plus…you will recoup this in the first couple of clients you get from your new visibility and expertise.

It’s an investment in your self-development and your professional life.


The live class of Coaching the Brain: The Neuroscience of goals begins on Wednesday 10th February. All webinars will be held at 2pm BST on the following dates:

– 10th February
– 17th February
– 24th February
– 3rd March
– 10th March
– 17th March
– 24th March

You do not have to be a professional coach. However, you will need basic coaching skills. This course is not designed to teach the basics of coaching. When you apply, tell us about your coaching experience and training and we will let you know you if this course is right for you.

Yes! It’s highly unlikely that your previous coaching training will have covered this material. 
It’s specialised. It’s up to the minute. It makes you rethink coaching models.

No. A basic owner’s knowledge of the brain is fine. You do not need specialized scientific knowledge or the Latin names of brain structures. The course will cover all you need to know about how the brain works and the principal neurotransmitters.

Neuroscience has much to offer, you’ll be surprised. Though, you’re right. It doesn’t live up to the deceptive and inflated claims made by some people. The problem is in the claims, not in the science.

Yes. You can pay in up to three instalments. 
Contact info@coachingthebrain.com for the details.

Yes, they are. Yet they depend on each other. Think of people like candles – there is the material (wax) and there is the flame. We pay attention to the flame – the aware mind – we are fascinated by the beautiful, luminous glow. but that flame cannot exist without the wax – the material brain – to support it. If you wanted to make the flame, bigger, brighter, stronger, you would have to pay attention to the wax too.

Think of people like candles – there is the material (wax) and there is the flame. We pay attention to the flame, we are fascinated by the beautiful, luminous glow, but that flame cannot exist without the wax to support it. If you wanted to make the flame, bigger, brighter, stronger, you would have to study the wax too.

You will receive our Lambent Neuroscience Coaching Certificate. The certificate is given by Lambent UK, a limited Company registered in England and Wales, company with two European Quality Awards for its training, and the creator of the International Coaching Certification. You will also receive 10 CCEU points from the ICF.

All webinars are recorded if you are unable to attend.
The recorded webinars and an eighty page manual. You will also have access to Joseph for questions.

The training takes approximately three months. If you complete the work, you can be certified in less than four months. You can take longer if you wish. You are free to set the pace yourself. There is no pressure to finish the courses or in a set time.

Be a more skillful, knowledgeable coach! And…you will be at the leading edge of coaching. You can expand your reach of clients. If an executive has a choice of a coach and a coach who knows neuroscience, everything being equal, which one will they choose? The one with the extra skill and knowledge in the latest developments wins the client.

Yes! Not only can you do that, but you will do it while you do the course!

If we haven’t been able to answer a specific question you have then please contact me at joseph@coachingthebrain.com

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